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The web page edpw.co.uk has the following in the homepage, "Town and Country Pressure Washers Ltd are a Karcher Main Servicing Dealer based in Grays, Essex, Surrey and Sussex." We saw that the webpage also stated " We service Essex, East London, Kent and Hertfordshire and can supply Karcher machines and spares throughout the UK." It also said " We stock the complete range of Karcher hot pressure washers, Karcher cold pressure washers, Karcher steam pressure washers, Karcher vacuums, Karcher scrubber driers and all at discounted prices. That have a free warranty. Click here to Read More." The header had Karcher as the highest ranking optimized keyword. This keyword is followed by Pressure Washers, Karcher Pressure Washer, and Pressure Washer Servicing which isn't as urgent as Karcher. The other words edpw.co.uk used was Dual Pumps. Costello is included but might not be understood by search crawlers.